Nacho Tea Logo
5 O'CLOCK SOMEWHERE — BREWING BOLD IDEAS IN:
LONDON --:--:-- SAN FRANCISCO --:--:-- GRENADA --:--:-- TOKYO --:--:--

WHAT IS
NACHO TEA

Nacho Tea is a creative marketing, PR and innovation studio. We exist because the market is crowded with substantive, groundbreaking companies that get drowned out by noisy competitors with weaker products and louder megaphones. If the market doesn't understand what you do in five seconds, your superior product doesn't matter.

We turn heavy, complex, technical realities into unmistakable positioning, sharp launch narratives, tier-one PR coverage, and compounding search authority.

Our founders have shaped brand strategies and narratives for and alongside
1Password
Amsterdam Fashion Week
Bloomberg Television
Innovate UK
HP
Future Worlds
Grenada National Resort
HPE
Paris Fashion Week
Google
Made in Britain
New York Fashion Week
Venture Café Global
Euronews
British Telecom
European Commission
Aria

Track record encompasses roles, agency mandates, and advisory engagements across founder careers.

Leadership & Collective

The Founding Partners

We don't believe in the traditional agency assembly line. Every engagement is reviewed, architected, and led directly by our founders, who then assign the best specialist minds from our global collective to execute your specific mandate.

[ THE NACHO TEA OPERATING PHILOSOPHY ]

No junior hand-offs. No static overhead. Sarah and Erik evaluate your challenge internally, define the strategic roadmap, and curate a dedicated pod of senior PR specialists, technical writers, and growth engineers built specifically for your sector.

Partner-Led • Global Reach
Sarah Chappell
Co-Founder & Strategy

Sarah Chappell

Leads PR, media and strategic communications. Sarah helps founders, leaders and teams translate their ideas, expertise and ambitions into communications that build credibility, hold attention and drive action.

Focus: PR, Media & Strategic Communications LinkedIn
Erik Roesink
Co-Founder & Growth

Erik Roesink

Leads brand positioning, marketing campaigns and growth strategy. Erik helps businesses and brands turn their positioning into campaigns that build awareness, reach the right audiences and drive growth.

Focus: Brand Positioning, Marketing Campaigns & Growth Systems LinkedIn
MISSION STATEMENT [ OUR MANDATE ]

To make amazing campaigns that cut through the noise and reach the right people.

01 / UNCOMPLICATE

We take heavy technical realities and translate them into language your clients instantly get and resonate with.

02 / POSITION

We find the uncontested market space your competitors missed and hand you the narrative to own it proudly.

03 / PRESS PLAY

We make sure the best product stops losing to the loudest one through tier-one earned PR, Online Marketing, and Ads

The Studio Blueprint

The Antidote to
Corporate Sameness

Most traditional agencies hand you a 50-page strategy deck that says nothing, bill by the hour to produce buzzword soup, and assign junior staffers two weeks into their careers. Nacho Tea operates as an elite tactical extension of leadership teams.

Principle 01

Senior Partners Direct

You deal directly with veteran strategists and founders who have led global PR and messaging campaigns—not account managers.

Principle 02

14-Day Sprint Cadence

Fast-turn, highly actionable deployment ready for market launch instead of six months of consulting bloat and endless alignment calls.

Principle 03

Zero Generic Templates

If an idea, positioning line, or pitch angle could fit your competitor's logo, we throw it out. You get territory only you can own.

Direct collaboration • Transparent tiers • High velocity Experience the Difference →
Sector Experience

Who We Build With

We partner with leadership teams whose work is too substantive, complex, or high-stakes to be trusted to generic marketing templates.

Sector 01

Deep Tech & Enterprise SaaS

Heavy product architectures translated into undeniable commercial value so enterprise procurement teams, boards, and venture capital immediately grasp your unfair advantage.

Clarity → Enterprise Deal Velocity
Sector 02

Innovation Hubs & Consortia

Cross-border ecosystems, incubators, and multi-region programs that must align founders, government sponsors, and corporate partners under one authoritative narrative.

Alignment → Global Ecosystem Scale
Sector 03

High-Growth Challengers

Funded disruptors breaking out of feature-matching and commodity pricing by engineering sharp counter-positioning that claims uncontested territory directly from legacy incumbents.

Separation → Category White Space
Sector 04

Public Mandates & Impact

Institutions turning complex economic programs, international grants, or scientific breakthroughs into press-ready public narratives that earn capital and widespread adoption.

Trust → Multi-Stakeholder Backing